The last two days have gone into one thing: making sure ChangingRoom Agency arrives on 1 October with a proper body of promotional content behind it.
The result is a full set of promo movies and marketing material, built around what the platform actually does rather than hype. Some of the films are available to watch right here on the site through the ChangingRoom Agency Watch Video hub, covering the main audiences: Designers, Model Agencies, Fashion Shoots and Catalogue Agency. The rest are going out across the social media pages, where they can reach fashion houses and studios who haven't discovered the site yet.
There is a practical reason for building this much material before launch day. ChangingRoom Agency is a different proposition to most fashion apps — it skips the app stores by design, runs as a lean PWA with instant 1-tap access, and sells Shoot credits that never expire instead of a subscription. None of that lands unless people see it demonstrated. A batch 3D photography platform that delivers up to 100 poses and 100 backgrounds at 12p to 15p per image is easier to believe on film than in a bullet point.
So the promo set carries the message across every channel where the launch audience lives: the site's own video hub for anyone doing their homework, and social media for everyone else. With days to go, ChangingRoom Agency now has its story told properly in every place it needs to be heard.